Zespri 2019 TW

From Globalization to Localization

Kiwi lands annually in Taiwan from New Zealand on April, Zespri introduces their kiwi family “Golden Kiwi ” with the new seasonal campaign “Zuper”. To celebrate the new “Zuper Star” on board, we not only create a whole new image to emphasis on “ Freshness, vigor, and playfulness” of the brand but also launch a series of summer events in 2019, which include Jason’s Kiwi Recipes, Mobile Market Tour, and other social media exposures.

In term of design strategy, kiwi’s natural characteristics “Freshness, vigor, and playfulness” play a significant role throughout the seasonal plan. The team take the opportunities to interpretate the international brand essence into the local (Taiwanese) circumstance through online and offline media, aimed to bring the spirits of “I Feel Zuper” close to our lives.

Brand Strategy/Event Design/Visual Identity/Social Media Design (Visual + Content)
Role: Design & Execution
Client: Zespri, Taipei Taiwan

Details upon Request.