The majority of Haze products are inspired by urban surroundings with architectural elements from blueprints, and scaffolds to concrete.

Strong blue, two tones of gray, and the essence of copper are developed to be the first image of the brand, which is mysterious, unexpected, and robust.

The three-dimensional form of a parallelogram is made by folding up a sheet of leather with debossed patterns of HAZE’s geometrical blueprints.

The eyewears are made by manipulating the transformation of geometric shapes and lines.

HAZE is a collective of products, primarily focused on eyewear with a basis for the curiosity of unfamiliar materials and designs, as a reaction to the world in which people live and work.

Haze Collection

Adventure through Positive and Negative Space in the Fashion and Architecture Industry

Defined as a mysterious brand, living between positive and negative space, HAZE is an emotional connection between the urban nature of the founder’s home city, and the environment-at-large. Founded in late 2013, HAZE is a collective of products, primarily focused on eyewear with a basis for the curiosity of unfamiliar materials and designs, as a reaction to the world in which people live and work.

In 2017, Haze developed its brand identity system with high-quality products in the fashion and lifestyle categories. Architectural elements play a big role in HAZE’s brand identity from blueprints, and building materials (concrete and copper) to the transformation of geometry.

Haze Collection

Adventure through Positive and Negative Space in the Fashion and Architecture Industry

In 2017, Haze developed its brand identity system with high-quality products in the fashion and lifestyle categories. Architectural elements play a big role in HAZE’s brand identity from blueprints, and building materials (concrete and copper) to the transformation of geometry.

Brand Strategy/Visual Identity System/Applications/Product Design
Role: Design & Execution
Client: Haze Collection, New York & Los Angeles USA

Details upon Request.

Haze Collection

Haze Collection

Adventure through Positive and Negative Space in the Fashion and Architecture Industry

In 2017, Haze developed its brand identity system with high-quality products in the fashion and lifestyle categories. Architectural elements play a big role in HAZE’s brand identity from blueprints, and building materials (concrete and copper) to the transformation of geometry.

Brand Strategy/Visual Identity System/Applications/Product DesignRole: Design & ExecutionClient: Haze Collection, New York & Los Angeles USA

Details upon Request.

Brand Strategy/Visual Identity System/Applications/Product Design
Role: Design & Execution
Client: Haze Collection, New York & Los Angeles USA