Zespri 2019 TW

From Globalization to Localization

Kiwi lands annually in Taiwan from New Zealand in April, Zespri introduces their kiwi family “Golden Kiwi ” with the new seasonal campaign “Zuper”. To celebrate the new “Zuper Star” on board, we not only create a whole new image to emphasize on “ Freshness, vigor, and playfulness” of the brand but also launch a series of summer events in 2019, which include Jason’s Kiwi Recipes, Mobile Market Tour, and other social media exposures.

Regarding design strategy, kiwi’s natural characteristics “Freshness, vigor, and playfulness” play a significant role throughout the seasonal plan. The team takes the opportunity to interpret the international brand essence into the local (Taiwanese) circumstance through online and offline media, aimed to bring the spirits of “I Feel Zuper” close to our lives.

Brand Strategy/Event Design/Visual Identity/Social Media Design (Visual + Content)
Role： Design & Execution
Client： Zespri, Taipei Taiwan

Details upon request.

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奇異果每年四月從紐西蘭登陸台灣。 Zespri 推出新的奇異果家庭成員「Golden Kiwi」，並展開一系列的季節活動「Zuper」。為了慶祝「Zuper Star」抵達台灣，我們不僅創造了嶄新形象來強調「清新、活力、趣味」的品牌特性，更在2019年發起一系列的夏季活動，包括主廚Jason 的奇異果創意菜單、夏季行動市集 和其他社交媒體上的曝光。「清新、活力、趣味」三大關鍵元素在季度計劃中扮演著重要的角色。團隊藉此次機會將國際品牌帶入台灣，融合當地（台灣）文化，並透過線上、線下媒體完整地詮釋品牌精髓，以「I Feel Zuper」的精神，靠近我們的生活。

品牌視覺定位/活動企劃/活動視覺識別/社群媒體素材 (視覺＋內容)
Role：設計執行
Client：Zespri，台北_台灣